Problem: Data center strategists can outfit their cloud with the fastest, sleekest, and shiniest server towers on the market. But what happens if they don’t have enough power to keep them all running?

Idea: ABB creates incredible power solutions and monitoring tools specifically tailored for mega data centers. So powerful, in fact, that anyone in charge of an ABB powered data center might just think they have super powers of their own.

Role: Brand Concept, copywriting, scriptwriting, directing talent on set and in recording booth, website copy, digital advertising

Directing and Editing Credit: Deja View Media