Problem: Sales training is boring. Lenovo SMB needed a way for sales associates to retain mounds of new information for their ever-changing B2B offerings.

Idea: The Pitch. We created a mobile 8-bit game that pitted our hero against competitor, Huey Packer (Alias: HP). The main player’s goal was to navigate the Lenovo campus and find the products and softwares that would create the perfect sales package for a big prospective client.

Role: Wrote an entire script for an 8-bit game. Worked with animation studio to lead creative direction of the teaser and helped create in-person activations at Lenovo sales events.

The competition is fierce

The pitch starts now

Product information for easy recall

Coffee pick-me-up

Reach beast mode for eternal glory

Victory dance

Design/Art Direction: Kayce Lomas

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