Medidata is a Life Sciences Tech company that specializes in enhancing clinical trials with digital processes. We created a brand platform, manifesto, shiny new website, digital banners and a rebrand for their annual symposium that helped Medidata become BMA Marketer of the Year. Print was also featured in Luerzer's Archive.
Insight: Clinical trials create hope for patients and doctors.
Idea: The Architecture of Hope is the structure that accelerates clinical trials, turning hope into reality faster than ever before.
The redesigned website included an interactive brand story that dove deeper into Medidata's purpose and capabilities.
Interactive Animation
Each node of the architecture represents the five DNA points of the Medidata brand.
Medidata NEXT 2017
We rebranded the annual global symposium with visual identity, messaging, website, signage and advertising collateral to drive registration.
The logo was inspired by the overarching Architecture of Hope campaign, and was customized for each city the event takes place in. (Basel, Berlin, Shanghai, London, New York and Seoul.)
Teaser Video Script
AD/Design: Wesley Vanderpool, Alex Sprouse
Copy: Colin Quinn