Problem: NBA 2K15 introduced face scanning technology for players to create their own player in the game. The initial launch revealed some less than perfect results.

Idea: We decided to have some fun around Halloween while the bug was being fixed by recreating the original face-scan tutorial. But this time with instructions on how to make a messed up face. On social, we created cut-out masks of scans we botched in the agency. Players could then take their terrifying scans and play pick-up games in street mode.