Problem: We needed to further distance Charlottesville from the Unite the Right rally in 2017 and support local businesses.

Idea: Nickel Tours are fifteen second videos highlighting business and attractions in C’ville. We scouted dozens of locations and filmed several waves of the campaign while staying in Charlottesville.

Role: Concept, website copy/concept, set scouting, directing talent, storyboarding each shoot, sourcing music, creative direction, interviewing local business owners

The Nickel Tours website is an ever-growing library of videos where visitors can add selected locations to their “tour bank” and download a PDF itinerary complete with website, address and contact information to plan their next trip.

Just a few favorites:

Visit: cvillenickeltours.com

Designer/Creative Direction: Laura Hershel // Directed By: Still Life Projects