Problem: People think dogs are wolves that need meat to survive.

Insight: Sure, dogs have evolved from wolves. But c’mon, they’re not wolves anymore. Our dogs are actually omnivores who can survive on meat and plant proteins… Wild Earth dog food just happens to be made entirely from plant-based ingredients.

Idea: Let’s show the world how far dogs have come. They’re not wolves anymore, so we feed them like the happy, spoiled omnivores that they are.